Joshua Platt

“Sometimes 1 pixel makes all the difference in the world.”

— Ryan Essmaker

The Laws of Simplicity

"The simplest way to achieve simplicity is through thoughtful reduction"

— John Maeda (The Laws of Simplicty)

John Maeda’s The Laws of Simplicity is a short yet rich book. It is one 5 books I keep not on a bookshelf, but right on my desk. Every person on my team reads it annualy as a reminder that even though marketing may demand 50 “new” things be added to the product it’s our job to reduce and...


“Designers deal in ideas. They give shape to ideas that shape our world, enrich everyday experiences, and improve our lives. Where there’s confusion, designers fashion clarity; where there’s chaos, designers construct order; where there’s entropy, designers promote vitality; where there’s indifference, designers swell passion; where there’s mediocrity, designers imbue excellence; and where there’s silence, designers lend voice.”

— Ken Peters

“It is not about self expression. It is to make something that looks like it wasn’t really designed at all because it’s inevitable.”

— Jonathan Ive

What UX Can Learn from Path

Path 2.0 has become one of my favorite iPhone apps, so much so that it made its way onto my home screen. There is much to love in Path. Every designer I know raves about the design, how it is original yet completely intuitive. I think there is a lesson on design to be learned.

I imagine the Path team started with a vision. Then they probably did the normal market research, use cases, and...


A Million Miles in a Thousand Years

Just finished Donald Miller’s latest book expecting inspiration for life, and it delivered. If you enjoyed Blue Like Jazz you will enjoy Million Miles. It is different than his prior books, but somehow even more honest. I just loved it.

Grab it on Amazon


“I think there are two types of people in this world – people who can start things and people who can finish things. And while I place great value on the finishers, it’s the starters who are rare because they can envision what isn’t there.”

— Ed Frank