Joshua Platt

Difference of a Decade

Like most Americans I remember September 11, 2001 with complete clarity. I was driving to my first class of the morning. My normal morning radio talk show had been replaced by live reports of what was happening at the WTC. I completed my commute g…

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It's Not About Features

“Why don’t we have a feature matrix comparing our features to our competitors features?”

A few weeks back the new VP of Sales walked into my office on the war path and boldly made this statement…

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The Devil is in the details

If you believe what Bill Buxton has been advocating, and for the record I do, we all need to be using state diagrams in conjunction with our static rapid prototypes and …

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A strong brand will not make you rich

Strong Brand =! $$$

For the past three months I have been doing due diligence in preparation to start a user experience design consulting business.  During that time I have been reading a lot about branding, how important it is to creat…

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Less, but Better

A collection of Braun electronics from the Dieter Rams era. His “less, but better” approach to design produced incredibly timeless products. They look just as modern today as they did when first released.

I think we are enterin…

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The Laws of Simplicity

“The simplest way to achieve simplicity is through thoughtful reduction”

— John Maeda (The Laws of Simplicty)

John Maeda’s The Laws of Simplicity is a short yet rich boo…

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A Million Miles in a Thousand Years

Just finished Donald Miller’s latest book expecting inspiration for life, and it delivered. If you enjoyed Blue Like Jazz you will enjoy Million Miles. It is different than his prior books, but somehow even more honest. I just loved…

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